FORTE Choral Leadership Consulting

The Art of
Choral Leadership

I help choral organizations build, grow, and sustain excellence.

Most choral groups are led by musicians who were never taught to build an organization. No one trained them in culture-building, membership development, audience strategy, or leadership succession. FORTE has the answer.

The FORTE Framework
FFocus
OOrganization
RRenewal
TTransformation
EExcellence
Who This Is For
Ideal for ACDA directors, barbershop chorus leaders, choir directors and administrators — anyone in choral leadership facing real organizational challenges.
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Greg Clancy with the Vocal Majority Chorus
Greg Clancy with the Vocal Majority
50
Years · Vocal Majority
14
World Championships
40
Years · TM Studios
13,500
Vocal Sessions
2007
Max Q — Quartet Champion

I’m Greg Clancy — fifty years with the Vocal Majority, thirteen as its musical director, and fourteen world championships.

I’ve spent a lifetime learning what makes a choral organization thrive — not from the outside as a consultant, but from the inside, as a singer, a section leader, and finally a director. Now I help other leaders do the same.

The FORTE Framework

Three questions every choral
leader must answer honestly

Not once — but repeatedly, across the life of the organization. Because sustained excellence is not a destination. It is a practice.

01

Does Your Choir Matter to Its Members?

Culture · Belonging · Growth · Joy — the net positive principle

02

Does Your Choir Matter to Its Audience?

Mission · Excellence · Presence · Audience development

03

Is Your Choir Built to Last?

Leadership pipeline · Succession planning · Organizational health · The ten-year test

How we work together

Four ways to engage

Retainer

Monthly consulting

Ongoing strategic partnership — your advisor in residence for culture, membership, leadership, and audience development.

Workshop

Leadership intensive

A 1–2 day working session with your leadership team through all three FORTE pillars. You leave with a diagnosis and an action plan.

Mastermind

Director cohort

A small group of choral directors — peer accountability, shared learning, and direct access to the full FORTE framework. Monthly calls.

Keynote

Convention speaking

"More Than Music: The Art of Choral Leadership." Available for ACDA and regional choral events.

Engagements are tailored to each organization. Let's start with a conversation.

Start a conversation
The Book
f
Greg Clancy
More
Than
Music
The Art of Choral Leadership
forte
CHORAL LEADERSHIP CONSULTING

More Than Music

The Art of Choral Leadership

This is not a book about how to sing better. It is about something the choral world rarely names, and something that matters just as much: how to build a choral organization that keeps renewing itself, decade after decade, without losing what makes it worth renewing.

Drawing on fifty years inside the Vocal Majority Chorus — and four decades building TM Studios into the global leader in audio branding — Greg Clancy delivers the organizational framework that every choral director needs and almost none have been given.

A choir, when it is working, is one of the last truly human spaces we have left — a room where people are known, needed, and heard. Building one that endures is not only a musical act. It is a profoundly human one.

Available via Amazon · ForteConsulting.Music

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About Greg Clancy

Most consultants advise choral groups from the outside.

Greg Clancy speaks from fifty years of living it.

Greg joined the Vocal Majority Chorus at age twelve — a boy standing on the front row, watching his father Jim lead. He served in every role the organization had: section leader, assistant choreographer, assistant director, associate director. By 2013, when he took the director's podium, he already knew the organization from the inside out. That transition was a textbook example of succession planning done right.

Under Greg's direction, the Vocal Majority won its twelfth, thirteenth, and fourteenth world championships — performed at the 2025 ACDA National Conference in Dallas — was named D Magazine's Best Choral Group in Dallas — and has performed with symphony orchestras across the Southwest United States.

In 2019, Greg conducted the Vocal Majority alongside the Tabernacle Choir on Music & The Spoken Word in Salt Lake City. As the tenor of Max Q, he won the 2007 Barbershop Harmony Society International Quartet Championship — a masterclass in leading without a title, among equals who were also dear friends.

He is also the co-owner and CEO of TM Studios, the global leader in audio branding — a company he grew into over four decades, beginning as a freelance contract singer.

  • 202514th World Championship · ACDA National Conference · D Magazine Best Choral Group
  • 2019Music & The Spoken Word · Tabernacle Choir · Salt Lake City
  • 2013Named Musical Director · Vocal Majority Chorus
  • 2007International Quartet Champion · Max Q
  • 1975Joined the Vocal Majority at age 12

The arc behind the work

Two organizations. Fifty years. The same arc in both: not building from scratch, but growing into something through sustained commitment, earned trust, and every role along the way.

"The capacity to keep renewing an organization without losing its identity — that is what sustained excellence actually means. Not a peak. Not a championship. A practice."

Greg is based in Dallas, Texas and works with choral organizations around the world.

Get in touch
Keynote Speaking
The keynote

More Than Music: The Art of Choral Leadership

A keynote for choral directors, board members, and ensemble leaders who want to build choral organizations that endure — not just ensembles that sound great for a season.

The problems that end choirs are almost never musical. They are organizational.

The audience leaves with the three FORTE questions, a clear picture of their organizational vulnerabilities, and a call to action they can act on the next morning.

60 minutes 90 minutes Half-day workshop

Ideal venues

  • ACDA National & Regional Conferences22,000 choral directors across six divisions
  • State ACDA Chapter EventsTexas, Oklahoma, and neighboring chapters — priority targets
  • Barbershop Harmony Society Convention20,000 members with identical organizational challenges
  • SingUnited International21,000 women's barbershop members worldwide
  • Chorus America ConferenceChorus administrators, board members, executive directors
  • Director Retreats & Board WorkshopsAvailable for private ensemble engagements
Inquire about booking
Get in touch

Start a conversation

A free 30-minute discovery call is always the right first step. Tell me about your ensemble — where it's thriving, where it's struggling, and what you're hoping to build.

Direct contact

Email greg@forteconsulting.music
Phone 214 697 4250
Website ForteConsulting.Music
Location Dallas, Texas

Response within 48 hours. Discovery calls available Monday through Friday.

"In an increasingly disconnected world, a choral group that thrives puts harmony in a world that needs it. That is the mission. That is the gift."