The Art of Choral Leadership

The problems that end a choir
are almost never musical.

They're organizational — culture, membership, purpose, leadership. FORTE helps choral directors and boards build the other half of the job: an ensemble people don't want to leave, a mission that means something, and an institution that outlasts any one person.

The Mastermind Book a keynote Read the book
Greg Clancy conducting the Vocal Majority

Three questions every choral leader must answer

01
Does your choir matter to its members?
02
Does your choir matter to its audience?
03
Is your choir built to last?

These three questions are the spine of the work — and of the book. The stakes are real: every choral group that disappears takes with it a space where people came together, made something beautiful, and found genuine community.

Ways to work together

The Choral Leadership Mastermind

A 6-month small-group cohort for directors and board leaders who want to build a choir that thrives, matters, and lasts. Learn more →

Keynotes & Workshops

Convention keynotes, masterclasses, and board retreats — warm, story-rich, and immediately practical. See topics →

Retainer Consulting

Ongoing strategic partnership for organizations navigating growth, culture, or leadership transition. Start a conversation →

Why FORTE

Greg Clancy

Most consultants advise a choir from the outside. Greg Clancy writes and speaks from a lifetime of living it — fifty years inside the Vocal Majority, one of the most decorated choral organizations in the world, with fourteen Barbershop Harmony Society world championships. He is also a 2007 international quartet champion with Max Q and the co-owner and CEO of TM Studios.

In a world growing lonelier and more divided, a choir is one of the last genuinely human spaces we have left. Keeping it alive is a kind of leadership all its own.